{"id":1088057,"date":"2021-12-09T13:53:31","date_gmt":"2021-12-09T10:53:31","guid":{"rendered":"https:\/\/kvedomosti.ru\/?p=1088057"},"modified":"2021-12-09T13:53:31","modified_gmt":"2021-12-09T10:53:31","slug":"https-www-rbc-ru-business-09-12-2021-61b1d7bc9a79473451cfdc7f","status":"publish","type":"post","link":"https:\/\/kvedomosti.ru\/?p=1088057","title":{"rendered":"\u0421\u0443\u0434 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b \u043f\u043e\u0434 \u0441\u0442\u0440\u0430\u0436\u0443 \u0441\u043e\u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u00ab\u0420\u0438\u0432 \u0413\u043e\u0448\u00bb"},"content":{"rendered":"<div data-newsbrain-url=\"https:\/\/www.rbc.ru\/business\/09\/12\/2021\/61b1d7bc9a79473451cfdc7f\" data-newsbrain-id=\"15418595\">\n<div class=\"article g-relative js-rbcslider-article \">\n<div class=\"l-table\">\n<div class=\"l-col-main\" data-io-article-url=\"http:\/\/www.rbc.ru\/news\/61b1d7bc9a79473451cfdc7f\">\n<div class=\"l-col-center-590 article__content\">\n<div class=\"article__text article__text_free\">\n<div class=\"article__text__overview\">\n                                                    <span>\u0410\u0432\u0433\u0443\u0441\u0442 \u041c\u0435\u0439\u0435\u0440 \u043f\u043e\u0434\u043e\u0437\u0440\u0435\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0434\u0432\u0443\u0445 \u044d\u043f\u0438\u0437\u043e\u0434\u0430\u0445 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430<\/span>\n                                                <\/div>\n<p>\u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u0440\u0430\u0439\u043e\u043d\u043d\u044b\u0439 \u0441\u0443\u0434 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b \u043f\u043e\u0434 \u0441\u0442\u0440\u0430\u0436\u0443 \u043d\u0430 \u0434\u0432\u0430&nbsp;\u043c\u0435\u0441\u044f\u0446\u0430 \u0410\u0432\u0433\u0443\u0441\u0442\u0430 \u041c\u0435\u0439\u0435\u0440\u0430 \u2013 \u0441\u043e\u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u0441\u0435\u0442\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 \u00ab\u0420\u0438\u0432 \u0413\u043e\u0448\u00bb \u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u0442\u0435\u0439\u043b\u0435\u0440\u0430 \u00ab\u042e\u043b\u043c\u0430\u0440\u0442\u00bb. \u041e\u0431 \u044d\u0442\u043e\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0441\u044f \u0432 Telegram-\u043a\u0430\u043d\u0430\u043b\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u043d\u043e\u0439 \u043f\u0440\u0435\u0441\u0441-\u0441\u043b\u0443\u0436\u0431\u044b \u0441\u0443\u0434\u043e\u0432 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0430.<\/p>\n<p>\u041a\u0430\u043a <a target=\"_blank\" href=\"https:\/\/www.fontanka.ru\/2021\/12\/09\/70305140\/\" rel=\"noopener\">\u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442<\/a> \u00ab\u0424\u043e\u043d\u0442\u0430\u043d\u043a\u0430\u00bb, \u0432 \u0445\u043e\u0434\u0435 \u0441\u0443\u0434\u0435\u0431\u043d\u043e\u0433\u043e \u0437\u0430\u0441\u0435\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f \u0441\u043e\u043e\u0431\u0449\u0438\u043b\u0438, \u0447\u0442\u043e \u0432 \u0432\u0438\u043d\u0443 \u041c\u0435\u0439\u0435\u0440\u0443 \u0432\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0434\u0432\u0430 \u044d\u043f\u0438\u0437\u043e\u0434\u0430 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u2013 \u043d\u0430 \u20bd1 \u043c\u043b\u0440\u0434 \u0438 \u043d\u0430 \u20bd1,4 \u043c\u043b\u0440\u0434. \u0423\u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0435 \u0434\u0435\u043b\u043e \u0432\u043e\u0437\u0431\u0443\u0436\u0434\u0435\u043d\u043e \u043f\u043e \u0447.4 \u0441\u0442.159 \u0423\u041a \u0420\u043e\u0441\u0441\u0438\u0438 (\u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u043e\u0439 \u043b\u0438\u0431\u043e \u0432 \u043e\u0441\u043e\u0431\u043e \u043a\u0440\u0443\u043f\u043d\u043e\u043c \u0440\u0430\u0437\u043c\u0435\u0440\u0435). \u041f\u043e\u043c\u0438\u043c\u043e \u041c\u0435\u0439\u0435\u0440\u0430 \u043f\u043e \u0434\u0435\u043b\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u0438 \u0435\u0433\u043e \u0441\u0443\u043f\u0440\u0443\u0433\u0430.<\/p>\n<p>\u041c\u0435\u0439\u0435\u0440 \u0441\u0432\u043e\u044e \u0432\u0438\u043d\u0443 \u043d\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0435\u0442.<\/p>\n<p><!-- body_median --><\/p>\n<p>\u041e \u0437\u0430\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u041c\u0435\u0439\u0435\u0440\u0430 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0441\u0443\u043f\u0440\u0443\u0433\u043e\u0439 \u0418\u043d\u043d\u043e\u0439 <a href=\"https:\/\/www.rbc.ru\/business\/08\/12\/2021\/61b0858e9a794740d88e032f\">\u0441\u0442\u0430\u043b\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e<\/a> \u043d\u0430\u043a\u0430\u043d\u0443\u043d\u0435. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u043f\u043e\u0434\u043e\u0437\u0440\u0438\u043b\u0438 \u0435\u0433\u043e \u0432 \u0445\u0438\u0449\u0435\u043d\u0438\u0438 2,3 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431. \u0443 \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u00ab\u042e\u043b\u043c\u0430\u0440\u0442\u00bb \u0431\u0440\u0430\u043b \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u0430, \u043f\u0438\u0441\u0430\u043b \u00ab\u041a\u043e\u043c\u043c\u0435\u0440\u0441\u0430\u043d\u0442\u044a\u00bb.<\/p>\n<p>\u042d\u0442\u043e \u0434\u0435\u043b\u043e \u0440\u0430\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u0442\u0441\u044f \u0443\u0436\u0435 4 \u0433\u043e\u0434\u0430. \u0420\u0430\u043d\u0435\u0435 \u0444\u0438\u0433\u0443\u0440\u0430\u043d\u0442\u043e\u043c \u043f\u043e \u043d\u0435\u043c\u0443 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043b \u0441\u043e\u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u00ab\u042e\u043b\u043c\u0430\u0440\u0442\u0430\u00bb \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u043e\u0441\u0442\u044b\u0433\u0438\u043d. \u041e\u043d \u043f\u043e\u0434\u043e\u0437\u0440\u0435\u0432\u0430\u043b\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0432\u0437\u044f\u043b \u043a\u0440\u0435\u0434\u0438\u0442 \u0443 \u0431\u0430\u043d\u043a\u0430, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0432 \u043b\u043e\u0436\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u043c \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0438 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u043d\u0435 \u0441\u043e\u0431\u0438\u0440\u0430\u043b\u0441\u044f \u0438\u0441\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0441\u043e\u0433\u043b\u0430\u0448\u0435\u043d\u0438\u044f. \u0412 \u0441\u043b\u0443\u0447\u0430\u0435 \u0441 \u041a\u043e\u0441\u0442\u044b\u0433\u0438\u043d\u044b\u043c \u0441\u0442\u0430\u0442\u044c\u044e \u043e \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u0437\u0430\u043c\u0435\u043d\u0438\u043b\u0438 \u043d\u0430 \u0441\u0442\u0430\u0442\u044c\u044e \u043e \u043f\u0440\u0438\u0447\u0438\u043d\u0435\u043d\u0438\u0438 \u0443\u0449\u0435\u0440\u0431\u0430 \u0431\u0435\u0437 \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u043e\u0432 \u0445\u0438\u0449\u0435\u043d\u0438\u044f.<\/p>\n<\/p><\/div>\n<p> <!-- article__text -->\n    <\/div>\n<p> <!-- article__content --><\/p>\n<div class=\"article__padding-off\"><\/div>\n<div class=\"l-col-center-590 article__content\">\n<div class=\"article__text\">\n<p>\u0410\u0432\u0433\u0443\u0441\u0442\u0443 \u0438 \u0418\u043d\u043d\u0435 \u041c\u0435\u0439\u0435\u0440 \u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0438\u0442 51% \u0432 \u0441\u0435\u0442\u0438 \u00ab\u0420\u0438\u0432 \u0413\u043e\u0448\u00bb, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u043b\u0438 \u0432 \u0441\u0435\u0442\u0438 \u00ab\u0423\u043b\u044b\u0431\u043a\u0430 \u0440\u0430\u0434\u0443\u0433\u0438\u00bb \u0438 \u043a\u043e\u043d\u0434\u0438\u0442\u0435\u0440\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u00ab\u041b\u044e\u0431\u0438\u043c\u044b\u0439 \u043a\u0440\u0430\u0439\u00bb. \u0412 2021 \u0433\u043e\u0434\u0443 Forbes \u043e\u0446\u0435\u043d\u0438\u043b \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u041c\u0435\u0439\u0435\u0440\u0430 \u0432 $650 \u043c\u043b\u043d.<\/p>\n<p><em>\u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0441\u044f.<\/em><\/p>\n<div class=\"pro-anons\">\n<div class=\"pro-anons__title\">\u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u043d\u0430 \u0420\u0411\u041a Pro<\/div>\n<div class=\"pro-anons__news\">\n                            <a href=\"https:\/\/pro.rbc.ru\/news\/618dd2259a7947485090a809?utm_source=rbc.ru&amp;utm_medium=inhouse_media&amp;utm_campaign=inarticle_desktop_article_body&amp;utm_content=618dd2259a7947485090a809\" class=\"pro-anons__item\"><\/p>\n<p>                                        <span class=\"pro-anons__name\">\u041a\u0430\u043a \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0435\u0431\u044f \u0443\u0447\u0438\u0442\u044c\u0441\u044f: McKinsey&nbsp;\u2014 \u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u00ab\u0422\u0440\u0438 \u043d\u0430 \u0442\u0440\u0438 \u043d\u0430 \u0442\u0440\u0438\u00bb<\/span><br \/>\n                <\/a><br \/>\n                            <a href=\"https:\/\/pro.rbc.ru\/news\/61a09b559a7947f1965025ce?utm_source=rbc.ru&amp;utm_medium=inhouse_media&amp;utm_campaign=inarticle_desktop_article_body&amp;utm_content=61a09b559a7947f1965025ce\" class=\"pro-anons__item\"><\/p>\n<p>                                        <span class=\"pro-anons__name\">\u0426\u0435\u043d\u044b \u043d\u0430 \u043c\u043e\u0440\u0441\u043a\u0438\u0435 \u043f\u0435\u0440\u0435\u0432\u043e\u0437\u043a\u0438 \u0431\u044c\u044e\u0442 \u0432\u0441\u0435 \u0440\u0435\u043a\u043e\u0440\u0434\u044b. \u041a\u043e\u0433\u0434\u0430 \u044d\u0442\u043e \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u0442\u0441\u044f&nbsp;\u2014 Quartz<\/span><br \/>\n                <\/a><br \/>\n                            <a href=\"https:\/\/pro.rbc.ru\/news\/61aa6dd39a7947f4321eb0ab?utm_source=rbc.ru&amp;utm_medium=inhouse_media&amp;utm_campaign=inarticle_desktop_article_body&amp;utm_content=61aa6dd39a7947f4321eb0ab\" class=\"pro-anons__item\"><\/p>\n<p>                                        <span class=\"pro-anons__name\">Apple \u0445\u043e\u0447\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u0430\u0432\u0442\u043e\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u043c. \u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f \u043b\u0438 \u0443 \u043d\u0435\u0435 \u0437\u0430\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0440\u044b\u043d\u043e\u043a<\/span><br \/>\n                <\/a><br \/>\n                            <a href=\"https:\/\/pro.rbc.ru\/news\/61addc4c9a79473cdccc7a1a?utm_source=rbc.ru&amp;utm_medium=inhouse_media&amp;utm_campaign=inarticle_desktop_article_body&amp;utm_content=61addc4c9a79473cdccc7a1a\" class=\"pro-anons__item\"><\/p>\n<p>                                        <span class=\"pro-anons__name\">\u0427\u0435\u043c Johnson &amp; Johnson \u043f\u044b\u0442\u0430\u0435\u0442\u0441\u044f \u00ab\u0437\u0430\u0434\u043e\u0431\u0440\u0438\u0442\u044c\u00bb \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432&nbsp;\u2014 The Economist<\/span><br \/>\n                <\/a>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"social-networks js-social-networks js-yandex-counter\" data-yandex-name=\"social_onboarding_show\">\n<div class=\"social-networks__content\">\n<div class=\"social-networks__title\">\n            <a href=\"https:\/\/vk.com\/rbc\" class=\"social-networks__link js-yandex-counter\" data-yandex-name=\"social_onboarding_click\" target=\"_blank\" rel=\"noopener\">                \u041f\u043e\u0434\u043f\u0438\u0448\u0438\u0441\u044c \u043d\u0430 VK \u0420\u0411\u041a<br \/>\n            <\/a>        <\/div>\n<div class=\"social-networks__description\">\u041f\u043e\u043b\u0443\u0447\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0432\u0441\u0435\u0445<\/div>\n<\/p><\/div>\n<div class=\"social-networks__parallax js-social-networks-parallax\">\n<div class=\"social-networks__parallax__inner\">\n                <a href=\"https:\/\/vk.com\/rbc\" class=\"social-networks__parallax__link js-yandex-counter\" data-yandex-name=\"social_onboarding_click\" target=\"_blank\" rel=\"noopener\"><\/p>\n<p>                <\/a>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"js-oprosso-material-central\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0410\u0432\u0433\u0443\u0441\u0442 \u041c\u0435\u0439\u0435\u0440 \u043f\u043e\u0434\u043e\u0437\u0440\u0435\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0434\u0432\u0443\u0445 \u044d\u043f\u0438\u0437\u043e\u0434\u0430\u0445 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u041c\u043e\u0441\u043a\u043e\u0432\u0441\u043a\u0438\u0439 \u0440\u0430\u0439\u043e\u043d\u043d\u044b\u0439 \u0441\u0443\u0434 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0433\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b \u043f\u043e\u0434 \u0441\u0442\u0440\u0430\u0436\u0443 \u043d\u0430 \u0434\u0432\u0430&nbsp;\u043c\u0435\u0441\u044f\u0446\u0430 \u0410\u0432\u0433\u0443\u0441\u0442\u0430 \u041c\u0435\u0439\u0435\u0440\u0430 \u2013 \u0441\u043e\u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u0441\u0435\u0442\u0438 \u043c\u0430\u0433\u0430\u0437\u0438...","protected":false},"author":36937,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"tags":[13700,9108,13686],"acf":[],"aioseo_notices":[],"views":6650,"_links":{"self":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/posts\/1088057"}],"collection":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/users\/36937"}],"replies":[{"embeddable":true,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1088057"}],"version-history":[{"count":0,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/posts\/1088057\/revisions"}],"wp:attachment":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1088057"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1088057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}