{"id":1170430,"date":"2025-04-25T06:29:04","date_gmt":"2025-04-25T03:29:04","guid":{"rendered":"https:\/\/kvedomosti.ru\/?p=1170430"},"modified":"2025-04-25T06:29:04","modified_gmt":"2025-04-25T03:29:04","slug":"oborot-servisov-e-commerce-quot-yandeksa-quot-v-i-kvartale-vyros-na-39-do-277-4-mlrd-rub","status":"publish","type":"post","link":"https:\/\/kvedomosti.ru\/?p=1170430","title":{"rendered":"\u041e\u0431\u043e\u0440\u043e\u0442 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 e-commerce &quot;\u042f\u043d\u0434\u0435\u043a\u0441\u0430&quot; \u0432 I \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 39%, \u0434\u043e 277,4 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431."},"content":{"rendered":"<p><strong>\u0422\u043e\u0432\u0430\u0440\u043e\u043e\u0431\u043e\u0440\u043e\u0442 (GMV) \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 &quot;\u042f\u043d\u0434\u0435\u043a\u0441\u0430&quot; \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u043d\u0430 39% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0437\u0430 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433 277,4 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431., \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 (\u041c\u0421\u0424\u041e).<\/strong><br \/>\n\u0421\u0435\u0433\u043c\u0435\u043d\u0442 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0442\u043e\u0440\u0433\u043e\u0432\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 &quot;\u042f\u043d\u0434\u0435\u043a\u0441 \u043c\u0430\u0440\u043a\u0435\u0442&quot;, \u0441\u0435\u0440\u0432\u0438\u0441 &quot;\u042f\u043d\u0434\u0435\u043a\u0441 \u043b\u0430\u0432\u043a\u0430&quot;, \u0441\u0435\u0440\u0432\u0438\u0441\u044b &quot;\u042f\u043d\u0434\u0435\u043a\u0441 \u0435\u0434\u0430&quot; \u0438 &quot;\u0414\u0435\u043b\u0438\u0432\u0435\u0440\u0438&quot;.<br \/>\n\u0412\u044b\u0440\u0443\u0447\u043a\u0430 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430\u0441\u044c \u043d\u0430 60% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u044f\u043d\u0432\u0430\u0440\u0435\u043c &#8212; \u043c\u0430\u0440\u0442\u043e\u043c \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430 &#8212; \u0434\u043e 104,8 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431.<br \/>\nGMV \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 O2O (\u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 &quot;\u0414\u043e\u0441\u0442\u0430\u0432\u043a\u0443&quot;, &quot;\u0417\u0430\u043f\u0440\u0430\u0432\u043a\u0438&quot; \u0438 \u0440\u044f\u0434 \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432) \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b \u0432\u043e\u0437\u0440\u043e\u0441 \u043d\u0430 36% \u0432 \u0433\u043e\u0434\u043e\u0432\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438, \u0434\u043e 82,1 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431. \u0412\u044b\u0440\u0443\u0447\u043a\u0430 \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u0430\u0441\u044c \u043d\u0430 21% \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 20,3 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0422\u043e\u0432\u0430\u0440\u043e\u043e\u0431\u043e\u0440\u043e\u0442 (GMV) \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 &quot;\u042f\u043d\u0434\u0435\u043a\u0441\u0430&quot; \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0441\u044f \u043d\u0430 39% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0437\u0430 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u0438 \u0434\u043e\u0441\u0442\u0438\u0433 277,4 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431., \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 (\u041c\u0421\u0424\u041e).<\/p>\n","protected":false},"author":57230,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"tags":[4102,14127,3776,14071,108,13511],"acf":[],"aioseo_notices":[],"views":5042,"_links":{"self":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/posts\/1170430"}],"collection":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/users\/57230"}],"replies":[{"embeddable":true,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1170430"}],"version-history":[{"count":0,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=\/wp\/v2\/posts\/1170430\/revisions"}],"wp:attachment":[{"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1170430"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kvedomosti.ru\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1170430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}